454 lines
10 KiB
Markdown
454 lines
10 KiB
Markdown
Contact Center Exploration & Discovery Workshops
|
||
The Contact Center Discovery and Exploration workshops allow us to gain a clear perspective of your contact center operations. The discovery workshop is focused on developing an understanding of the current state architecture and IT support.
|
||
|
||
I’ve attached a contact center survey to collect information and context in advance of the workshop and is also useful to develop business cases.
|
||
|
||
# CX Exploration
|
||
|
||
## Background
|
||
How many distinct lines of business are supported in the contact centre?
|
||
(eg, commercial, residential, retail, wholesale, etc)
|
||
Are you using contact center for internal Uses such as help desk, finance, HR, etc.?
|
||
|
||
What channels do you support?
|
||
Apps
|
||
Voice
|
||
Video
|
||
Chat
|
||
SMS
|
||
Email
|
||
Social Media
|
||
Digital Assistants
|
||
|
||
Payment card/PCI?
|
||
|
||
What are the availability SLAs or targets for your technology platform?
|
||
|
||
Mini org chart
|
||
|
||
Reporting structure
|
||
- Executive leader
|
||
|
||
What is the structure of decision making in their organization? Centralized or decentralized?
|
||
- Who are the key decision makers for implementing a plan for changes to the contact centre?
|
||
|
||
How important is CX & EX to your organization's strategy?
|
||
- Is there an executive that is accountable for CX? CXO, CDO?
|
||
|
||
Of your leading offers, what is the customer's top priority?
|
||
|
||
Competitive pressures?
|
||
|
||
Are their pending or recent acquisitions or spinoffs that require changes to their IT infrastructure and services?
|
||
|
||
What do they view as the problems in their contact centre today and what are the primary causes?
|
||
|
||
CX / Customer Success Leadership:
|
||
Are your contact centers managed by the same person?
|
||
- Managers:
|
||
- Team Leads:
|
||
- Agents:
|
||
|
||
Who carries the cost of contact centre agents and supervisors?
|
||
|
||
What revenue is generated by the contact center?
|
||
|
||
Do you have KPI targets for CX?:
|
||
CSAT:
|
||
NPS:
|
||
CES:
|
||
How are you doing?
|
||
|
||
Is there a VOC program in place?
|
||
• ROI/business value known?
|
||
• How do customers rate the experience they receive from your organization? 0-5
|
||
|
||
|
||
What are the key features of their corporate culture?
|
||
|
||
Is their a Voice of the Agent, or Employee satisfaction survey in place?
|
||
- How are they doing?
|
||
|
||
|
||
Automation strategy?
|
||
|
||
Any inflight projects?
|
||
- Any CX or EX improvement initiatives?
|
||
|
||
Decision
|
||
|
||
Channel management strategy?
|
||
|
||
Are your customer experiences personalized?
|
||
|
||
Do you have a clear set of design guidelines for CX?
|
||
Personas
|
||
Journey Mapping
|
||
Tools:
|
||
|
||
How are processes managed?
|
||
|
||
## CX Strategy
|
||
How is the value of Customer Experience defined within your organization?
|
||
- CX is a key BPI, recognized & measured as a financial value
|
||
|
||
|
||
|
||
Strategic Value
|
||
What revenue is generated by the contact center?
|
||
|
||
What are the key capabilities / services that are delivered by the contact centre?
|
||
|
||
|
||
|
||
Proposition
|
||
How are you using CX innovation to create market disruption?
|
||
|
||
How are competitors using CX to create competitive differentiation?
|
||
|
||
|
||
Organization Structure & Operating Model
|
||
Is there an executive that is accountable for CX? CXO, CDO?
|
||
|
||
Is there a CX team?
|
||
Do the CX insights team regularly educate the business
|
||
|
||
How are decisions made in the organization, is it centralized or decentralized?
|
||
- Who are the key decision makers for investment and changes to the contact centre'?
|
||
- Channel management strategy?
|
||
|
||
|
||
Who carries the cost of contact centre agents and supervisors?
|
||
|
||
Are they managed by the same person?
|
||
|
||
|
||
What are the teams?
|
||
|
||
How are processes managed?
|
||
|
||
Describe your automation strategy. Are there any desires or goals related to the contact centre?
|
||
- Who is your leader for Data & AI?
|
||
|
||
|
||
|
||
Are there any inflight projects that would impact the contact centre?
|
||
|
||
Are there recent or pending acquisitions or spinoffs?
|
||
|
||
Insight
|
||
How do you use analytics & data to generate a consolidated view of your customer experience?
|
||
|
||
|
||
Is there a VOC program in place?
|
||
• ROI/business value known?
|
||
• How do customers rate the experience they receive from your organization? 0-5
|
||
|
||
|
||
Approach
|
||
Continuous Improvement
|
||
How is customer insight used to drive CX improvement, loyalty and profitability?
|
||
How do you anticipate needs?
|
||
|
||
Do you have a clear set of CX design guidelines for CX?
|
||
Personas
|
||
Journey Mapping
|
||
Tools:
|
||
|
||
Do you have KPI targets for CX?:
|
||
CSAT:
|
||
NPS:
|
||
CES:
|
||
How are you doing?
|
||
|
||
|
||
Employee Engagement
|
||
Please describe you about your employee / Agent engagement strategy
|
||
|
||
How engaged are your people in delivering the customer experience?
|
||
|
||
Do you have a VoA/VoE program in place? How are you doing?
|
||
|
||
## Channels
|
||
|
||
May 6, 2025
|
||
2:52 PM
|
||
|
||
Inbound
|
||
|
||
Hours of operation
|
||
|
||
Who contacts the contact center? (Demographics, their situation)
|
||
|
||
Are certain callers or groups prioritized?
|
||
|
||
Languages?
|
||
English
|
||
Canadian French
|
||
Spanish
|
||
|
||
Video
|
||
Average number of active agents:
|
||
Voice
|
||
Average number of active agents:
|
||
Toll Free numbers & DIDs:
|
||
Approximate quantities or a list
|
||
Hours of operation? Any 24x7?
|
||
Average Wait Time:
|
||
Average Abandon rate:
|
||
Average Handle Time:
|
||
Average Call Hold Time:
|
||
Average After work call time:
|
||
Time to authenticate a caller:
|
||
% of calls transferred?
|
||
Internally?
|
||
Externally?
|
||
3rd parties handling certain types of calls, or being conferenced in?
|
||
Courtesy Callback/Virtual Hold
|
||
Post Call Survey
|
||
First Call Resolution Rate?
|
||
Average revenue per call (sales)?
|
||
Email, range of logged in users:
|
||
○ Response time:
|
||
○ Email server
|
||
Chat, range of logged in users:
|
||
Web Chat Internal
|
||
Web Chat External
|
||
App Integration / embedded
|
||
SMS
|
||
Facebook Messenger
|
||
WhatsApp
|
||
Telegram
|
||
iMessage
|
||
Web Site Forms
|
||
Mobile Apps
|
||
|
||
Top 3-5 Inbound contact reasons and approximate % of calls:
|
||
1.
|
||
|
||
Cost Per call?
|
||
Average Handle Time?
|
||
|
||
Busiest days:
|
||
|
||
Least busy days:
|
||
|
||
Seasonal variances?
|
||
|
||
What are your most difficult, commonly occurring calls?
|
||
|
||
What is the easiest commonly occurring call?
|
||
|
||
|
||
Outbound
|
||
|
||
Hours of operation
|
||
|
||
Voice, range of logged in users:
|
||
Preview, volume
|
||
Predictive dialer
|
||
Email, range of logged in users:
|
||
SMS, range of logged in users:
|
||
Recorded announcement, ports:
|
||
Self service applications
|
||
Transfer to agent
|
||
Live agent connect
|
||
Campaign management
|
||
DNC management
|
||
|
||
Top 3-5 outbound contact reasons and approximate % of calls:
|
||
1.
|
||
|
||
|
||
After call work?
|
||
|
||
|
||
## Agent & Supervisor Environment
|
||
Location types:
|
||
- WFH:
|
||
- Offices:
|
||
|
||
Hard phone
|
||
Soft phone
|
||
CODEC?
|
||
Headset, wireless?:
|
||
Agent greeting or pre-recorded messages
|
||
Whisper announcement
|
||
PC
|
||
Desktop
|
||
Laptop
|
||
VDI
|
||
Agent & Supervisor desktop (omnichannel?):
|
||
Custom gadgets
|
||
Screen pops
|
||
Workflows
|
||
Standard browser:
|
||
SSO:
|
||
Applications used to handle calls:
|
||
Knowledge Management:
|
||
|
||
## Routing & Automation
|
||
Self Service
|
||
IVR Persona?
|
||
Branding?
|
||
Style guides?
|
||
Voice actors?
|
||
DTMF
|
||
Speech
|
||
Speech recognition
|
||
Text To Speech
|
||
Natural Language Understanding
|
||
Voice Biometrics
|
||
Self service applications:
|
||
ID & Validate
|
||
Deflection
|
||
Situational Offer (Outage/ Time of Day / Scheduled)
|
||
API integration:
|
||
CRM
|
||
Intent Capture
|
||
Intent prediction
|
||
Offer push based on prediction/account attribute
|
||
Virtual Agents
|
||
Processes
|
||
Agent Assist
|
||
RPA
|
||
Current challenges or desired capabilities
|
||
Process management
|
||
Desire to automate
|
||
DevOps team?
|
||
|
||
Digital Assistant Apps
|
||
Alexa
|
||
Google Assistant
|
||
Siri
|
||
|
||
|
||
## Routing & Automation
|
||
Self Service
|
||
IVR Persona?
|
||
Branding?
|
||
Style guides?
|
||
Voice actors?
|
||
DTMF
|
||
Speech
|
||
Speech recognition
|
||
Text To Speech
|
||
Natural Language Understanding
|
||
Voice Biometrics
|
||
Self service applications:
|
||
ID & Validate
|
||
Deflection
|
||
Situational Offer (Outage/ Time of Day / Scheduled)
|
||
API integration:
|
||
CRM
|
||
Intent Capture
|
||
Intent prediction
|
||
Offer push based on prediction/account attribute
|
||
Agent Assist
|
||
RPA
|
||
Current challenges or desired capabilities
|
||
Process management
|
||
Desire to automate
|
||
DevOps team?
|
||
|
||
Digital Assistant Apps
|
||
Alexa
|
||
Google Assistant
|
||
Siri
|
||
|
||
|
||
Workforce Engagement
|
||
|
||
May 6, 2025
|
||
2:50 PM
|
||
|
||
Call Recording/QM
|
||
• How is call recording used?
|
||
Compliance
|
||
Screen capture
|
||
Voice transcription
|
||
Real time
|
||
Desktop analytics
|
||
Retention period
|
||
Quality Management
|
||
Do you have a quality team?
|
||
Who do they report to?
|
||
How many people work for the team?
|
||
Scorecards
|
||
Score method and metrics?
|
||
How many assessments are conducted?
|
||
Coaching
|
||
Live Monitor
|
||
• Locations with CR
|
||
• Number of Named Agents:
|
||
|
||
|
||
Workforce Engagement
|
||
• What is your recruitment process?
|
||
• What qualifications are required for the call center?
|
||
• What is the average staff tenure?
|
||
• What is the attrition rate?
|
||
• What proportion of the staff leave for other positions in the company per annum?
|
||
○ Are staff hired for the CC from other parts of the organization?
|
||
• Do you measure agent & supervisor experience?
|
||
○ How are they doing?
|
||
○ What type of recognition program do you have in place?
|
||
• Agent adherence measure?
|
||
○ KPIs
|
||
○ Gamification
|
||
○ How long is a shift?
|
||
○ What breaks are allocated
|
||
○ What annualized utilization % do you calculate?
|
||
• Forecasting & Scheduling
|
||
○ Peak call volume days, time of month, year?
|
||
○ Validate historical data
|
||
○ How are calculations performed (algorithms used)
|
||
○ WFM Interval (15/30 minutes)
|
||
• Intraday/ Realtime adherence
|
||
○ What happens when you are out of compliance, surprises happen?
|
||
• Payroll Integration
|
||
○ Payroll platform
|
||
• Satisfaction with current tool(s)?
|
||
○ Multiskilled agents
|
||
○ FTE Calculations
|
||
• Agent self-service?
|
||
○ How are absences reported?
|
||
○ Shift bids / swaps
|
||
○ Performance metrics
|
||
• Number of Named Agents:
|
||
• Integration to 3rd party
|
||
○ outsourcer / overflow:
|
||
○ Payroll: ADP / Workday
|
||
|
||
|
||
Training
|
||
• Onboarding process
|
||
○ How long is it?
|
||
○ Training format?
|
||
○ Assessment?
|
||
eLearning
|
||
QM Integration
|
||
|
||
## Reporting & Insights
|
||
Reporting
|
||
• Real time
|
||
• Historical
|
||
• What are the key metrics that you report on?
|
||
Data source integration
|
||
Dashboards
|
||
Wallboards
|
||
Agent & Supervisor status
|
||
|
||
Analytics & Insights
|
||
Do you have an integrated view of customer details and contact history?
|
||
CRM:
|
||
Does your contact centre collect and use customer insight?
|
||
Predictive engagement:
|
||
What sort of data analysis do you perform?
|
||
Do you have an analytics or business insights team?
|
||
How many people?
|
||
BI Platform:
|
||
What executive level reporting do you perform?
|
||
Marketing Team interlock
|
||
|