""" The verbatim anchor — Forrester *The Total Economic Impact™ Of CX Cloud — Cost Savings And Business Benefits Enabled By Genesys And Salesforce* (December 2025, commissioned by Genesys and Salesforce). VERBATIM, do not edit. These are Forrester's published composite-organization tables and financial summary, transplanted unchanged from the study PDF (``docs/The-Total-Economic-Impact-Of-CX-Cloud.pdf``). Client personalization lives in :mod:`teicalc.overlay`; scenario stress lives in :mod:`teicalc.scenarios` — both deep-copy, neither mutates this record. Rows keep Forrester's own year-index keys (``"1"``/``"2"``/``"3"``); :mod:`teicalc.model` maps them to calendar years (2026–2028). Values are *nominal* (pre-risk-adjustment); the risk factor is stored per row and applied by the model (benefits ×(1−rf), costs ×(1+rf), per the TEI methodology). Two study-specific footnotes, preserved from the source review: * The published Total Costs table (p.14) prints the implementation initial as $1,304,600, but the detail table, the cash-flow analysis, and the math (1,190,000 × 1.10) all give **$1,309,000** — the p.14 figure is a typo in the study. * ``genesys_ai_tokens`` is **not in the published study** — Forrester modeled $0 AI consumption even though benefits B (self-service uplift), C (agent efficiency), and D (agent assist upsell) all depend on AI capabilities that Genesys bills via AI Experience tokens. The row is anchored at $0 so the reproduction matches the published totals; client cases price it via the overlay's ``ai_tokens_annual`` driver. """ from __future__ import annotations #: 3-year nominal benefit cashflows — 🟢 published. BENEFITS_VERBATIM: list[dict] = [ { "field_key": "legacy_retirement", "table": "benefits", "label": "Retirement of legacy systems with CX Cloud adoption", "category": "Cost Savings", "year_values": {"1": 680_000, "2": 930_000, "3": 930_000}, "risk_adjustment": 0.05, "notes": ( "PDF A1–A4. Telephony $250k Y1 ramping to $500k (legacy " "sunset completes mid-Y1) + WFM/recording/transcription apps " "$100k + reduced dev effort $230k (2,400 hrs @ $94) + reduced " "platform mgmt $100k (1,500 hrs @ $65). Risk adj 5%." ), }, { "field_key": "self_service_savings", "table": "benefits", "label": ( "Cost savings from reallocated workers and avoided seasonal " "hires with increased customer self-service" ), "category": "Productivity", "year_values": {"1": 2_329_600, "2": 2_329_600, "3": 2_329_600}, "risk_adjustment": 0.15, "notes": ( "PDF B1–B8. Self-service completion 15%→25% on 80k weekly " "interactions → 8,000 deflected/week → 40 FTEs @ $58,240 " "fully burdened. Risk adj 15%. (PDF B7 formula cites B2 where " "the 12-min interaction length is meant; 40 FTEs is correct.)" ), }, { "field_key": "agent_efficiency", "table": "benefits", "label": "CX agent efficiency gains", "category": "Productivity", "year_values": {"1": 2_912_000, "2": 2_912_000, "3": 2_912_000}, "risk_adjustment": 0.10, "notes": ( "PDF C1–C6. MTTR 12→10 min on 60k agent-handled interactions " "per week → 104,000 hrs/yr @ $28 fully burdened. Risk adj 10%." ), }, { "field_key": "agent_assist_sales", "table": "benefits", "label": "Incremental sales from agent assist capabilities", "category": "Revenue", "year_values": {"1": 600_000, "2": 600_000, "3": 600_000}, "risk_adjustment": 0.05, "notes": ( "PDF D1–D3. $500M revenue impacted (20% of $2.5B) × 1.5% lift " "× 8% gross margin. Risk adj 5%." ), }, ] #: Costs include an ``initial`` (year-0, undiscounted) component for #: implementation. Cost risk adjustments are applied *upward*. 🟢 published #: (except the ``genesys_ai_tokens`` line — see the module docstring). COSTS_VERBATIM: list[dict] = [ { "field_key": "cx_cloud_licenses", "table": "costs", "label": "CX Cloud solution costs (licenses)", "category": "Subscription", "initial": 0, "year_values": {"1": 840_000, "2": 840_000, "3": 840_000}, "risk_adjustment": 0.05, "notes": ( "PDF E1–E3. Genesys Cloud CX 2 $170/user/mo + Salesforce " "Voice $25/user/mo + connector $25/user/mo, 400 concurrent " "users, 20% contractual discount → $650k + $95k + $95k. " "Risk adj +5%. Seat licenses ONLY — AI consumption is a " "separate line (genesys_ai_tokens)." ), }, { "field_key": "implementation", "table": "costs", "label": "Implementation and deployment cost", "category": "Implementation", "initial": 1_190_000, "year_values": {"1": 0, "2": 0, "3": 0}, "risk_adjustment": 0.10, "notes": ( "PDF F1–F5. 10-week implementation: 20 FTEs @ $80/hr fully " "burdened ($640k) + $550k professional services. Risk adj " "+10% → $1,309,000 (the p.14 Total Costs table's $1,304,600 " "is a typo in the study)." ), }, { "field_key": "ongoing_management", "table": "costs", "label": "Ongoing management costs", "category": "Operations", "initial": 0, "year_values": {"1": 202_800, "2": 202_800, "3": 202_800}, "risk_adjustment": 0.10, "notes": ( "PDF G1–G3. 5 people @ 30% time (12 hrs/wk) @ $65/hr. " "Risk adj +10%." ), }, { "field_key": "genesys_ai_tokens", "table": "costs", "label": "Genesys AI Experience token consumption", "category": "Subscription", "initial": 0, "year_values": {"1": 0, "2": 0, "3": 0}, "risk_adjustment": 0.0, "notes": ( "NOT in the published study — Forrester modeled $0 AI " "consumption even though benefits B (self-service uplift), " "C (AI coaching/assist), and D (agent assist upsell) all " "depend on AI capabilities that Genesys bills via AI " "Experience tokens. Anchored at $0 to reproduce the published " "totals. For client cases, enter the negotiated annual token " "cost from the Genesys quote (the overlay's ai_tokens_annual " "driver) and document the quote details (token volume, unit " "price, tier)." ), }, ] #: Composite-organization drivers — 🟢 published (PDF "Composite Organization"). ASSUMPTIONS: dict = { "annual_revenue": 2_500_000_000, "employees": 10_000, "agents_fte": 600, "concurrent_licenses": 400, "weekly_interactions": 80_000, "interaction_minutes": 12, "self_service_rate_before": 0.15, "self_service_rate_after": 0.25, "mttr_saved_minutes": 2, "agent_hourly_rate": 28, "agent_annual_salary": 58_240, "revenue_impacted": 500_000_000, "revenue_lift": 0.015, "gross_margin": 0.08, "discount_rate": 0.10, "analysis_years": 3, } #: The PDF's Financial Summary — the gate's reproduction target. 🟢 published. #: The engine reproduces these to within $2 (Forrester's own rounding). #: Forrester does not headline a payback for this study; the engine computes #: 3.3 months from the cash-flow table. PUBLISHED: dict = { "benefits_pv": 14_840_638, "costs_pv": 4_057_170, "npv": 10_783_468, "roi_pct": 266, "discount_rate": 0.10, "analysis_years": 3, }